New data from Moonpig has revealed the top wedding and hen party trends over the last 12 months based on Google search volumes and social media data. Last Rodeo-themed hen parties were the most popular with a 69% increase in Google search volume.
The way we celebrate is constantly evolving. A recent Pinterest report found a shift in consumer behaviour with more people opting for intimate gatherings and celebrating old traditions with a modern twist.
Known for helping people celebrate the moments that matter, leading online greeting card and gift experts, Moonpig, has revealed the top hen party and wedding trends of 2024. By analysing Google searches and data from TikTok, Pinterest and YouTube, Moonpig shares expert commentary on why these trends are so popular...
The most popular hen party and wedding themes of 2024
Party Theme
Google Search Increase
TikTok Search Increase
Pinterest Search Increase
YouTube Search Increase
Total Average Index Score
Last Rodeo Hen
69%
47%
44%
51%
86
Last Disco Hen
129%
91%
67%
88%
81
Sten Do
23%
19%
20%
23%
78
Garden Party Wedding
24%
44%
50%
54%
77
Last Rodeo Hen Was the most in-demand theme with a 69% Google search increase in the past 12 months as people seek inspiration for their cowboy themed soiree. Moonpig's data found that Last Rodeo hen party inspiration has become highly sought after on social media, with searches increasing by 44% on Pinterest and 51% on YouTube. TikTok users were also found to be searching for the theme with a 47% increase.
Last Disco takes the second spot Following closely behind as the second most-searched theme is 'Last Disco'. The theme boasted a staggering 129% uplift in Google search demand over the last year alone. TikTok, Pinterest and YouTube users have also shown interest in the party theme with a rise in searches of 91%, 67% and 88% respectively.
Sten Do rounds off the top three Rounding off the top three is the Sten Do party theme. A Sten Do involves a combination of a hen party and stag do where the bride and groom choose to celebrate their final night of freedom together. The theme gained an 23% rise in Google searches over the past 12 months. The theme also gained popularity on social media with TikTok, Pinterest and YouTube searches rising 19%, 20% and 23% in the last 12 months.
Sarah-Jane Porter, Global Design & Licensing Director at Moonpig comments: "Our research has identified a major shift and evolution in consumer behaviours and how they have commemorated special moments with their loved ones throughout the past year. The study has found that in 2024, the celebration trends have been largely driven by cultural phenomena and social media trends, and have highlighted a clear influence of popular culture, with themes like Bridgerton to celebrity themes such as Sabrina Carpenter and Chappell Roan. We believe consumers will continue favouring pop culture-themed parties and themed dress-ups. However, celebrations will also be expanding to include unconventional milestones and those "just because" moments. We know that these findings will also affect how our customers choose greeting cards for their loved ones, which is why we strive to align our diverse range of topical cards with these evolving trends, as we recognise the importance of cultural references in connecting with those closest to us."
