we could. That way customers can see whose is the closest to their own and how each shade looks on her. Tell us about your own beauty regime. I keep it simple. I wash my face every morning and evening, as well as steaming to open the pores, which allows serums to absorb more effectively. I use serum everywhere – hands, face, neck. These are the areas that start to show signs of age once you reach 40, so it’s important to look after them. A dermatologist once told me to use serum on my dry hands, and up to then I’d always thought it was just for the face, but I’ve never looked back. Ole Henriksen’s Truth Serum is my favourite, and not just because he’s a fellow Dane! What are your make-up bag must-haves? Uganda, Casablanca and Abuja are my favourite Emolyne shades. But it’s like being asked about my favourite child – they’re all my babies! I mainly wear a nude during the day for meetings, and in the evening I prefer reds. I’m particularly into red oranges at the moment. I always carry a nail polish with me too – Cameroon is versatile and works for all skin tones. And tissues... a mum can’t work without a tissue! What’s your top wedding-day make-up look? I’d go for something light depending on hair colour and skin tone. Keep it simple, elegant and clean to keep focus on the eyes. You want your new spouse to see you sparkle. For light skin tones I’d recommend Luxor, Eritrea or Ciaro. For medium tones Tanzania, Kampala or Uganda work beautifully. And for darker tones Nairobi, Asmara or Marrakech are all perfect. Begin by using your favourite moisturiser, I’m a fan of a thick formulation in the winter. That serves as a base for the foundation and concealer. Then, keep building the look until you’re happy. Don’t start too strong as it’s hard to take anything back once you’ve gone too far. What advice would you offer a bride who might not be used to wearing make-up but who wants to step it up for the wedding? I’d tone it down, don’t use too much. A little colour makes the lips pop, and match that to the eyeshadow for an on trend monochromatic look. What’s the one make-up secret you wish everyone knew? Moisturise properly before you do anything else. That’ll give you that all-important glow and sets your make-up for long-lasting perfection. It was essential to me that our lipsticks last so you don’t have to keep topping it up throughout the day and that’s particularly important for a bride. What’s your proudest achievement so far? Definitely having the brand recognised for inclusivity. I love to see people go on the website and realise just how much choice there is, and hearing them say they just don’t know which to choose. The other thing for me was being able to make the products vegan and cruelty-free. I wanted to educate people to care about what they put on their skin, so this makes me really happy. Is there anything you’d still like to achieve? So much! Every day we listen to our consumers and what they want. So, the next phase for Emolyne Cosmetics is incorporating more skin tones for them, as well as including more models they can identify with. I also want to grow the product categories while staying within the 15 reds and 15 nudes concept. Look out for our pop ups too. Our original plans for these had to be cancelled due to Covid, but I still want somewhere for people to experience the range in real life, so they’ll be coming soon. “Enjoy and play with colour. Rule your shade and don’t be afraid to try something you haven’t tried before, they’re there to be explored.” Find your perfect match at www.emolyne.com BEAUTY INTERVIEW 91
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