Your London Wedding - November/December 2020 (Issue 74)

78 THE CROWN AND THE gown David Emanuel shares his top tips to help you say “yes” to the dress F ashion designer and broadcaster David Emanuel is a much-loved household name, regarded as the don of bridal fashion since creating that iconic wedding dress for Lady Diana Spencer 40 years ago. CWM’s Kelly Andrews caught up with him at the launch of Bromley Brides’ new Wonder Room to find out about his plans for celebrating this career milestone. What advice would you give to a bride-to-be setting foot inside a bridal boutique for the very first time? Try to keep an open mind and be objective. Think about what you’ve got at home. You might have an evening dress and you love the shape. So, why don’t you think about that same shape for your wedding dress? A lot of brides get completely wound up, particularly the ones who’ve over-shopped. When they tell me they’ve tried on 200 dresses, there’s clearly something wrong there. Equally, they might come in with a set idea – “I want skin tight, I want sexy.” It’s interesting, as it changes. I’ll say to them, “Put it on and look in the mirror. On your wedding day, are you going to be comfortable?” Then of course, you’ve got to take the time of year into account, where it’s happening, where the party’s going to be and all of that. What do you need to consider before you start shopping? It’s all to do with the personality and character of the bride. If she’s a showy girl, that’s lovely, put her in a showy frock, but if she’s quiet, put her in something more modest. I go back mostly to Say Yes To The Dress , when the first question I ask is: “Do you have a budget?” She might say £3,000 and we can stretch to various styles with that. Then she’ll say, “I want more,” at which point the mother pipes up saying she’ll throw in another thousand. If they’d just said that in the beginning it would have been an Dave Benett for Getty Images