Your London Wedding - Jan/Feb 2020 (Issue 69)

2020 – WE’RE COMING AT YOU! HOT OFF THE PRESS Cult fashion brand Kitri is set to launch a nine-piece capsule bridal collection this January. The London label’s first foray into bridalwear was inspired by founder and creative director, Haeni Kim’s own experience as a bride. Searching for outfits she could wear for wedding-related events, such as the rehearsal dinner and hen do, Kim was surprised by the lack of affordable, fun options. The resulting collection is a mix of jumpsuits and dresses that channel the fun in femininity via timeless, graceful silhouettes. The range includes some of the brand’s best- sellers, which have boasted waitlists in the 1,000s, reimagined for a softer, more romantic feel. For more information, or to view the collection, visit kitristudio.com FLOWER POWER The experts at Serenata Flowers (serenataflowers.com ) on the five flower trends that will dominate in 2020 ❤ Soft neutrals The first trend we can expect to see in 2020 is a shift toward neutral shades, with soft colour palettes comprised of subtle tonal differences. As people are increasingly recognising the need for sustainability and organic produce we’ve seen that floral trends are beginning to follow suit, with increased demand for natural, earthier tones. Neo-mint is a colour that trend forecaster WGSN predicted would dominate interiors in 2020 and is described as an ‘oxygenating, fresh tone’. ❤ 70s-inspired psychedelics On the opposite end of the spectrum, psychedelic colour palettes is another top trend that’s set to take design by storm in 2020. Inspired by colourful prints from the 70s, designers in the fashion and interiors worlds are taking a steer from the decade of Flower Power with the resurgence of unapologetically loud colour combinations. ❤ Functional flowers Mental Health has been a big discussion point socially and across news agendas throughout 2019 and 2020 will likely see the continuation of this trend. We’ve seen a rise in the use of plants and flowers holistically, particularly to aid health issues both physical and mental. Many plants have health benefits from purifying the air and reducing anxiety to relieving headaches and boosting mood. ❤ Minimalist styling When it comes to the arranging of flowers, simplicity is going to be key in 2020. Design trends show an increasing demand for stripped back, minimalist compositions. ❤ Powerful fragrances Smell is the strongest of the five senses, with the ability to bring back strong memories and impact our mood and emotions. Introducing flowers into a space isn’t just about colour schemes and beauty; get ahead of the curve and stock up on freesias, lavender, sweet peas and lilacs to give your wedding an array of gorgeous, welcoming floral scents. TREE OF LIFE As part of a wider sustainability strategy, Blue Strawberry Group has announced that, commencing in January, 2020, the company will plant a tree for every event confirmed. It has been reported widely that planting billions of trees across the world is the most efficient and cost-effective way of tackling the climate crisis. Leading scientists have advised that as the trees grow, they absorb and store carbon dioxide emissions which are currently driving global heating. Two- thirds of all emissions in the atmosphere resulting from human activity could be removed by an international planting programme. Founders of Blue Strawberry and Table Talk, Molly Watson and Jojo Browner (respectively) celebrated the launch of this new initiative by planting the first sapling – a white lilac ‘Madame Lemoine’ tree on the company’s headquarters roof terrace in Stockwell. For more information on this, and other eco-friendly initiatives the company is planning throughout the year, visit bluestrawberry.co.uk 10