Your London Wedding - Jan/Feb 2020 (Issue 69)

Start your wedding off on the right foot with advice from Percy Stride B E S T F O O T F O RWA R D 110 C hoosing the right shoes for the groom and his groomsmen is an investment they’ll love and cherish forever. When it comes to tying the knot, there’s an awful lot to think about. From choosing the perfect wedding dress and sending out the invites, to cake sampling and finding the ideal venue. However, one thing that often slips down the priority list is the groom’s footwear. This is quite surprising when you consider how many hours the groom, the groomsmen and the father-of-the- bride spend on their feet on a wedding day. Especially when the infamous dad dancing moves come out in the evening. As well as the comfort factor, opting for quality footwear is a sign of style as well. Men’s fashion is no longer deemed as an additional “nice to have”, it’s an integral way of life. How the groom and his groomsmen dress on the day says a lot about your wedding. It’s an opportunity to showcase both of your personalities, add an extra layer of sophistication to the occasion and make the important men rightfully stand out from the other guests. Every step should be calculated and considered. When the guests arrive at the wedding venue, the first people they’ll see is the groom and his groomsmen. How they look will instantly set the tone for the whole day and the way guests perceive your big day. It will have a detrimental effect on your wedding photos too. So, if the groom and his groomsmen’s shoes are scruffy, the wrong style or in a ghastly colour, there’s no filter or editing tool in the world able to make them disappear. Unlike a bride’s wedding dress, choosing quality footwear for the groom and his groomsmen doesn’t have to be a one day only purchase – although I’m sure there are some brides out there who secretly wear it around the house – you know who you are! One British independent footwear company who have covered quality, style and comfort all in one are Percy Stride. However, one of the most notable reasons to invest in a quality pair of shoes like these is that you’ll be giving the groom and his groomsmen something they can cherish forever. The versatility of the Percy Stride Oxfords and their premium construction gives them life after your big wedding day, allowing all of the special men involved to combine them with jeans and chinos for a smart/casual appearance at work or on a date night. Every time they reuse their special pair of Percy Stride Oxford shoes, the groom and his groomsmen will be transported back to the special wedding day. It’s the gift that keeps on giving. To find out more about the hassle-free Percy Stride wedding packages, email info@percystride. com or visit percystride.com