76 AIME MOI ENCORE - PRE-LOVED BRIDALWEAR AND ACCESSORIES Where: King’s Lynn, Norfolk Prices: £100 to £800 and rental Sizes: 6 to 24 Owner Zera Rowell says… The lowdown: Welcome to Aime Moi Encore, translating to ‘love me again’. My true love for all things French, antique and unique inspired the name and interior décor of the boutique. Based in the beautiful, Georgian St Ann’s House, it provides the perfect ambience for our bridal appointments, with the surrounding garden and overlooking Chapel. Our pre-loved wedding dresses mean that not only do our brides grab a bargain, but they are helping the world to become more sustainable. Each dress has been hand-chosen by me ensuring only the best quality dresses and accessories are available for your special day. Whilst trying to save for my own wedding, it became clear to me how much of a struggle it was to find my dream dress. After losing out on income during Covid19 and some terrible bridal store experiences, I had no choice but to order a second-hand wedding dress online. Well, one dress soon turned into three and the whole process was so frustrating. All I wished for, was to experience the ‘bridal dress shopping experience’ where I could try on as many dresses as I needed without paying a fortune for my dress; this is when I decided to create my own business. Aime Moi Encore offers a true bridal experience: no rushed appointments, no pushy sales team and welcoming of any entourage the bride wishes. I offer a bespoke service where I work with you to find the dress for your special day and we now also offer dress rental too! We do operate on an appointment-only basis to ensure our brides receive the best possible service. Favourite dress in store: Watters, a beautiful sparkly crochet lace design priced £750. Top tip: Wear comfy/well fitted undies. I cannot put into words how important this is, I’m a huge supporter of a pair of good ol’ Bridget Jones pants or shapewear too! Appointments: 07931 594 840 | www.aimemoiencore.co.uk/bookings THREADS BRIDAL Where: Reepham, Norfolk Prices: £150 to £600 Sizes: 6 to 20 Owner Laura Arnold says… The lowdown: Threads is a sustainably sourced bridal shop offering brides a high-quality selection of secondhand dresses. The majority of my dresses are current season (still available in many shops in Norwich) for a quarter of the original price. Also from a sustainability perspective, the secondhand market is flooded with dresses in near perfect condition that are dying for another outing so I’m pleased to offer an alternate solution for brides that might not have such a large budget to spend on their big day but still want to look and feel amazing. Favourite dress in store: Watters by Willowby’s Orion. It’s so sparkly and special, the perfect dress for a Christmas or New Year’s Eve wedding! Top tip: Try on every style, even something that you wouldn’t have originally chosen. Most brides that come to me leave with something completely unexpected so try on with an open mind. Appointments: www.threadsbridal.co.uk Image by photographer Lizzie Knights
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