Your East Anglian Wedding - Page number 65 - June/July 2021 (Issue 49)

S ustainability is a big buzzword in the wedding industry as couples grow increasingly aware of the environmental impact of their big day. In response Pippa Eke, owner of Ivy & Gold bridal boutique in Cambridge, has reinvented her offering to provide a new service recycling beautiful bridalwear to give brides sustainable, affordable choices. “The business has now evolved from its original exchange model to stock only ex-samples from British designers, available to brides off-the-rack,” she explains. To capture the essence of the new collection Pippa organised this stylish outdoor shoot calling on the talents of other like-minded suppliers from around the region to showcase some of the gorgeous gowns from Indiebride London and Story Of My Dress. “The shoot was set among wild gardens and wooded areas, which made the perfect backdrop for our theme of natural, wild and British,” Pippa adds. PHOTO SHOOT 65