An Essex Wedding - Jul/Aug 2019 (Issue 87)

96 W hat inspired you to start Green People? My daughter Alexandra (Sandra), then two-years-old, was my inspiration to start Green People, she had very sensitive skin and was plagued with eczema. In 1994, I began searching for natural products that didn’t contain harsh chemicals, but discovered that despite various marketing claims, there weren’t any truly natural and organic beauty products on the market. This led me on an exciting journey of researching and formulating truly organic, natural products that would help Sandra and everyone else suffering with skin sensitivities. What has been the key to Green People’s success? From the beginning, we have always given total transparency in what we do, disclosing full ingredients listings and organic percentages before it became law, to help consumers make informed decisions. To this day we continue to strive for excellence, creativity and innovation at all times, and will not compromise the quality of any Green People product and will never put profits ahead of our ethics. We will continue to adapt and evolve to ensure that our social responsibility is always ahead of the curve. By being credited to certification boards such as EcoCert, The Soil Association and the Organic Food Federation we adhered to a strict code of ethics and will never test our products on animals. We are proud of the significant contribution we make to charities and will continue to do so as well as set a benchmark for the responsibility of companies in the beauty world and will never compromise our ethics. How do you ensure sustainability and how does that impact the wider world? Our customers place a high value on GREEN County Wedding Magazines chats to Charlotte Vøhtz, organic beauty pioneer and founder of Green People about the brand and her inspiration CONSCIOUS