We chat to Hannah Martin about her new book, Makeup, and all things bridal beauty Hannah Martin is a world-class make-up artist to the stars and one of the most respected professionals in the industry. With 15 years experience, she works her magic everywhere from catwalks to masterclasses, as well as creating looks for industry giants such as L’Oréal Paris, Clé de Peau Beauté and SpaceNK. In February 2020, she joined Channel 5’s revamped 10 Years Younger in 10 Days as its resident beauty expert, where her life-changing makeovers were an instant hit with audiences. A YouTube sensation with more than four million views, Vogue hailed her the queen of radiant skin and smoky eye tutorials while her social channels are a treasure trove of easy make-up tips and tutorials for novices and seasoned professionals alike. Now, Hannah shares her expertise in a new must-have book: Makeup. CWM beauty editor Kelly Andrews caught up with her at the time of its launch to tap into her wealth of knowledge on bridal beauty and skin prep know-how. Congratulations on the launch of your book. What can you tell us about it? Thank you! I’ve always been passionate about helping people do their make-up and understand how products work and how to master different application techniques so it was the logical next step to put everything I’ve learnt over the last 20 years onto paper, creating a resource people can either read from cover to cover or dip in and out of as and when they want to. I hope the result is an easy-to-read guide for those interested in make-up. Some of the work you’re most famous for is creating flawless bridal make-up for Princesses Eugenie and Beatrice. Are there any elements of these royal looks that our brides could apply to their own for the big day? I want to help all my brides achieve a beautiful make-up look that will last all day and make them feel amazing. I’ve mainly worked on the basis that bridal make-up should be timeless and not dated by trends. I suppose the looks I’m best known for are more on the natural side but I have a little secret: natural make-up doesn’t mean minimal, it’s just make-up that allows a person’s natural beauty to shine through. It means a sheer base so you can see your skin, eye make-up that frames without overwhelming, and lip and cheek colours that enhance the tones naturally present in the skin. Brides need their make-up to last all day. How can they make sure it doesn’t slide of their faces by the speeches? It starts at skin care. I love rich plumping moisturisers but on a wedding day it’s advisable to use light layers of water-based hydration so your skin is moisturised but not slippery, meaning products have a better grip. Light layers of concealer and foundation worked in well lasts significantly better than thick layers, and setting powder is essential. I know a lot of brides don’t like to use powder but a little under the eyes, around the nose and chin will lock the base in place before you finish with a spritz of a setting spray. Powder applied with a brush will set lightly, powder applied with a sponge or puff will set even more effectively. Just be sure to use a setting spray that’s made for longevity and not for rehydration because you could inadvertently be adding more moisture, which won’t help it to stay put. There’s an emerging trend for brides to switch up their attire from daytime to evening bash. Can this be applied to make-up too and how can they transform to a party look quickly and easily? I love this trend but I do remind brides that it’s the one day to be as present as possible and not spend all day in the make-up chair, so I like to suggest quick and easy tweaks. The easiest after a quick base touch up is to add a bold lip. A bright red is so fun for brides who like the idea of the impact but don’t want to wear red all day or for the all important first kiss. My other go-to is a smoky eye. The addition of a darker shadow all over the lid and up through the crease with a sparkle shadow pressed on top makes for the most beautiful soft, smoky eye that shouldn’t take longer than about half an hour. I usually do this while the hair stylist redoes the hair. Beauty queen 70
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