Your Midlands Wedding - June/July 2024 (Issue 92)

The dress will also determine how extravagant we go with the hair. If the gown is understated, we can play around more with the hair. If on the other hand, it’s more dramatic, with plenty of embellishments, the hair genuinely needs to be back. The key thing your stylist needs to look at is your face, to understand your bone structure and allow for the energy of the look you’re achieving to come through. What pitfalls should brides be careful to avoid when it comes to their wedding hair? Don’t try something you’re not already comfortable with. If you’re used to wearing hair up, then go for that. If you always wear your hair down, don’t dramatically change. You want to look like you, but the best version of you. This is something I strongly stand by when styling bridal hair. What do you love most about doing bridal hair? The best thing for me is looking at the bride once she’s put her dress on and seeing the whole look come together. This will be the first time she’ll see herself with hair, make-up, accessories, so I love to see that overwhelming joy and glow. Their wedding day is probably the best anyone will ever look in their life and that moment for me is priceless. What’s next for you? Do you see yourself concentrating more on salons or products, or both?! World domination! I’m definitely focusing on the two salons, as this keeps us busy and I’m very grateful for having them. The product line is still in its infancy but it’s growing beautifully, and there are a few more things in production. It’s an area I want to make a huge success of. FIND OUT MORE Salons | https://gustavfouche.com Products | https://gffabulosity.com Follow | @gustav_fouche, @gustavfouche No two people have exactly the same hair, so Gustav threw out the rulebook to create something truly unique with his new range of products, GF Fabulosity. Whether it’s improving scalp health and invigorating blood circulation to the follicles, strengthening, enhancing flexibility, repairing split ends, boosting a glossy shine, soothing damaged hair or hydrating thicker hair, there’s a combination for you. GUARANTEED SILICONE-FREE You may have already heard of the evils of silicone, which is why Gustav’s range is guaranteed to be silicone-free, using nature’s finest ingredients. But why is silicone so bad for our hair, after all it’s in so many high street shampoos and conditioners? Kelly found out from the man himself: “Hair is meant to be filled with water. In its natural state with no build up, the cuticle would naturally open and close as you go into humidity to absorb the moisture in the air, which is a good thing. Silicone stops that natural osmosis process. Products that say they prevent frizz in humidity are the worst to use on your hair. We all know that sulphates are bad, they will dry out the hair, but silicone actually destroys it. It doesn’t mix with water, so it prevents the hair taking on moisture. Then, when you put heat on it, it starts breaking and shrinking, preventing growth. In fact, it can take up to three months to get a single dose of silicone off the hair and that’s with a lot of work.” I NEED A HERO! The hero product in the GF Fabulosity range is the Hair and Scalp Recovery Elixir, which uses modern science to strengthen hair and balance the scalp. A luxurious leave-in treatment it not only conditions but also stimulates hair growth and nurtures scalp health. With its silky texture, this elixir can be enjoyed by all hair types. With a fusion of modern science and nature, the silicone- and paraben-free hero contains eight star ingredients: the traditional Ayurvedic gem amala, rice aminos, sea kelp, baobab oil, argan oil, horsetail extract, crodabond CSA and safflower oil. The elixir can be used twice weekly as a masque for a spa-like treatment or more frequently for a daily dose of sheer fabulosity! Priced at £53, it’s available at https://gffabulosity.com BEAUTY INTERVIEW 77

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