Q&A Our local experts reveal all Wellness and fashion WHAT’S NEW? Gym-shy or time-poor? Then EMS personal training, one of the most effective and advanced workout tools on the market, might be for you. It’s s now available locally at Frequency EMS in Reading Berkshire. It provides full-body workouts in private one-to-one or one-to-two sessions led by owner and specialist trainer Karl Jack. Just one 20-minute session per week is enough to reap the rewards of this modern approach to training and delivers the same benefits as two and half hours of conventional strength training, with far less impact on the joints making it a perfect form of fitness for almost anybody. EMS personal training has also proven to be as effective as HIT in increasing muscle strength and size in a 16-week study. EMS personal training sessions are also only 20 minutes for a full-body workout, compared with the average 45-60 minute HIT session. WB-EMS stands for Whole Body Electro-Muscular Stimulation. It works by sending impulses to muscles via electrodes. The impulses target and activate all major muscle groups simultaneously, so the user is engaging more of the body’s muscles (90+%) than with traditional workouts. When compared with conventional training methods, most people can only activate around 60% of their muscle fibres. At the same time, WB-EMS prompts a more complete muscle contraction, ultimately using more fibres inside each muscle (98% vs. 60%), which creates a greater number of muscle contractions. EMS Training is extremely versatile and low impact, making it a perfect form of fitness for most people. No longer reserved for the elite, EMS personal training is now available for everyone to try. EMS also appeals to those who don’t like the typical gym environment. Sessions are conducted in a one-to-one or one-to-two environment, so the personal aspect is great. One 20-minute session once per week is all that’s required for people to see results. For that reason, it is also a great option for anyone struggling to find time for the gym. To find out more and to book, call 07955 594 454, or visit https://frequencyems.com Frequency EMS: 97 London Street, Reading, Berkshire, RG1 4QA. WEAR IT WELL The team at The Bridal Dress Company based in Newbury, Berkshire reveals what dress styles and hair accessories brides-to-be can expect to be wearing this season. They stock a stunning selection of hand-picked designer gowns in a variety of silhouettes to flatter every figure and accessories. To shop, call 07833 126 758 or visit www.thebridaldresscompany.com www.gettyimages.co.uk 86
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