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Toron Studio is a new menswear brand

Posted by Melissa Cullen on 27 July 2023

Man wearing a patterned shirt, striped trousers and flip flops

Founded in London in 2022 by Danish-born Jasper Toron, who previously led the menswear design teams at Burberry, Givenchy and Brioni, the capsule brand offers a seasonless wardrobe free of constraints, imbued by Toron’s love for Ancient Greek culture, interiors, and the beauty of the male body.

From his decade-long experience in menswear luxury, Jasper Toron took his perfectionist approach to source the finest materials available but left behind the disciplined and restrained rigour of masculine tailoring to explore a new clothing vocabulary where comfort, sensuality and humour take centre stage.

The capsule collection proposes a consciously limited number of pieces ranging from silk scarves, shirts and drawstrings silk trousers that can be combined for a relaxed silhouette, cotton tunics, shorts, and a few unstructured jackets.

The brand will aim to function in drops and, true to its conscious ethos, manufactures its collections in North London, closely working with the expert team of craftsmen at Maes, while the signature prints are especially designed for the brand in collaboration with a group of artists and illustrators and developed in partnership with renowned Como fabric manufacturer Ratti.

To find out more, visit www.toron.studio

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