Meet VARU - the new science-backed, skin friendly, cosmetics brand

Posted by Danielle Harvey on 21 December 2023

row of lipglosses VARU, a ground-breaking beauty brand founded by Jigna Varu, a visionary chemist and make-up guru, has recently launched and is set to redefine the world of cosmetics.

The science-backed brand offers premium make-up with a harmonised, skin-friendly mix of formulas. After overcoming challenges in both life and industry, Jigna created VARU as an ode to her life and her last name; VARU – meaning wolf in Gujarati language. Beautiful, powerful, and fiercely protective.

"The great thing about our make-up is its make up," says Jigna, proud to create exceptional colour cosmetics from ethical sources. VARU is a brand doing things differently. As a make-up artist, Jigna understands what consumers want and need, whilst also aims to create awareness about what people are putting onto their skin and how this can be harming to the skin and even to the body internally.

Witty

Lip Food Lip Oil, £18

The lip saviour you've been waiting for. VARU's premium lip oils offer a full-bodied, rich colour payoff and a soft, moisturising application that leaves your lips softer for longer. With smoothing properties and a cushion-like effect, it provides a lusciously glowy finish. Infused with key ingredients like Shea Butter for moisture and suppleness, and added softness, Lip Food Lip Oil serves up a delectable treat for your lips. This mouth-watering oil is further enriched with ingredients to keep your lips perfectly hydrated by preventing moisture loss. The perfect blend of lip care and beauty in 9 gorgeous colours.

Karma

Take the Hint Lip Gloss, £18

Experience the ultimate shine. Available in seven captivating shades and two plumping variations, these glosses will make your lips appear firmer, smoother, and fuller, giving you a shiny, extreme gloss for that "wet girl out of water" look. With the secret power of fruit extracts and Ginger Root, you'll experience an incredible plumping effect. Crafted using specific Ingredients to mimic induce a natural neuro-signalling cascade, creating a warming sensation and enhancing microcirculation, resulting in luscious, plump lips. Sacha Oil adds softness, smoothness, suppleness, and hydration to complete your irresistible, glossy look.